Recommendations startup Canopy hires vets of Instagram New York Times

first_img Comment Getty Privacy-minded recommendations startup Canopy is adding to its ranks of Silicon Valley vets with two hires Tuesday: Matthew Ogle from Facebook’s Instagram and Bassey Etim from the New York Times.   The company is being built by people who’ve worked at Spotify, Instagram, Google and The New York Times, many of whom became disillusioned with how most digital personalization exploits consumers’ data. Canopy’s concept is to upend a fundamental concept that propelled many of the internet’s biggest companies to power: To get personalized service, you have to hand over troves of data about you. CNET may get a commission from retail offers. 1:41 $999 Apple iPhone XS 1 Review • iPhone XS review, updated: A few luxury upgrades over the XR Sprint On Tuesday, Canopy said that Ogle — who launched Spotify’s hit weekly personalized playlist feature Discover Weekly before moving to Instagram — will be leading Canopy’s overall consumer product. Etim, who spend a decade building community forums for The New York Times, will focus on developing “the voice” of Canopy’s recommendation architecture, the company said.  After coming out of stealth development last year, Canopy expected to launch its app early this year. Its premise is to give you a small set of recommendations daily for things you might like, such as songs or web articles or podcasts. But  the app is designed to never ask you to sign up or log in, and Canopy is building a wall between your device (and everything you do on it) and its servers, so your activity is private.  The Smartest Stuff: Innovators are thinking up new ways to make you, and the things around you, smarter. Apple: See what’s up with the tech giant as it readies new iPhones and more. Stronger data privacy laws may be coming to the US Best Buy Tags $999 See it Now playing: Watch this: Share your voice See It Mentioned Above Apple iPhone XS (64GB, space gray) See It Boost Mobile See It Preview • iPhone XS is the new $1,000 iPhone X $999 $999 Internet Services Privacy Facebook Instagram Spotifylast_img

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