State of Vermont employees to explore online marketing tactics through Champlain College and EpikOne/

first_imgBURLINGTON, Vt.–Champlain College’s Workforce Development Center and EpikOne, an online marketing consultancy in Williston, will deliver two days of customized training this fall to State of Vermont employees from 13 different departments whose responsibilities range from tourism and economic development to vocational rehabilitation and fish and wildlife.On the Champlain College campus on October 5 and November 2, the state employees will explore podcasting, blogging, online visibility, search engine optimization (SEO), Web ads, YouTube, and social networking.In almost every state outreach and marketing effort, we are seeing the Internet grow in importance and use. We all agreed that we need to be better informed on how to take advantage of these new tools, said Christine Werneke, the State of Vermont’s chief marketing officer. Champlain’s Workforce Development Center and EpikOne developed a customized training to specifically meet the State’s needs.This area of marketing is burgeoning and weve seen increased interest in training, said Melissa Hersh, Champlains director of workforce development and strategic growth. “With our on-campus expertise and partners such as EpikOne, we’re able to tailor business and technology training for clients of all sizes so they can put the latest tactics to work in their organizations.This training will provide state employees with an understanding about various online media, how it works and how it can help us promote Vermont to tourists, new businesses, and to deliver online services to Vermont citizens, Werneke said. The Rutland Economic Development Corporation and the Vermont Manufacturing Extension Center will also participate in the training.Due to popular demand, Champlain’s Workforce Development Center will offer a second intensive Online Marketing Boot Camp open to the public from November 12 16 at the Courtyard Burlington Harbor Hotel. Attendees are expected from throughout Vermont, the U.S. and Canada. Registration is available at www.ombootcamp.com(link is external). Topics include: moving business online, effective online strategies, forecasting online growth, maximizing online ad revenue, choosing the right media mix and Google AdWords training. Seminars will be delivered by instructors from Vermont, New York City, and Denmark.Champlain College’s Workforce Development Center was established in January 2006 to deliver professional education and training including new master’s degrees, bachelors degrees, professional certificates, non-credit customized training, boot camps, and industry certification. For more information about the Workforce Development Center at Champlain College, visit www.champlain.edu/workforce(link is external) or contact Melissa Hersh at (802) 865-5402 and hersh@champlain.edu(link sends e-mail).# # #last_img

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