She has now set to write her first book called Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink and Soothe Your Soul, which promises to offer readers “clever cleaning… Known to her 1.4 million Instagram followers as Mrs Hinch, Sophie Hinchliffe is a 28-year-old hairdresser whose videos of her cleaning her humble Essex home have amassed hundreds of thousands of fans in a matter of months. Domestic cleaning manuals have existed for over 150 years. But the guide on how to maintain a gleaming abode has been given a modern makeover as a cleaning-mad Instagram star, who was unknown just nine months ago, has won a lucrative book deal after a “heated” bidding war by 11 publishers. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings.